The Commercial Department at Emerald Airlines is made up of various teams that work across a variety of business aspects. Our prime objective is to drive revenue and maximise profits. We do this through informed capacity planning and analysis, intelligent and skillful pricing initiatives, collaborative relationships and a firm eye on our cost base.
The Revenue & Business Analyst will be responsible for developing tactical and strategic pricing initiatives to maximise overall passenger revenue and align with company objectives. They will monitor competitive pricing environment and ensures that Emerald Airline’s fares are appropriately positioned. In addition, this analyst will be responsible for developing and maintaining our suite of commercial reporting tools.
The successful candidate will be responsible for a number of routes across our network. This will require the person to have an in-depth knowledge of their market and to have the ability to adjust the routes accordingly to meet the load factor targets. The ideal candidate will have a clear understanding of the relationship between price and volume and supply and demand.
- Achieving target load factors across a number of routes.
- Achieving and surpassing revenue targets on a daily basis.
- Conduct detailed market reviews, identifying potential threats and opportunities
- Proactively identify pricing adjustments beyond own immediate markets
- Monitor competitive fare activity and execute appropriate market-level responses based on market performance, quality of service, and company objectives.
- Monitor events/shifting holidays and potential impact on demand.
- Develop a detailed booking profile by market to ensure an optimal booking build in order to maximise yield.
- Creation and maintenance of spreadsheet models that provide a profitability analysis of the business. This includes overviews of revenues and costs, break even charts and performance vs budget whether it be on a flight, route or company level.
- Evaluate market data and generate detailed reports for Senior Management.
- Measure the impact of price changes on demand and revenue.
- Perform detailed analysis and reporting on revenue performance.
- Analyse historical data on traffic and revenue to establish parameters for future fare and availability levels.
- Collaborate with Commercial Department counterparts on market strategy, providing strategic pricing direction and competitive context.
- Ensure that fares are pricing correctly in each distribution channel.
- Help resolve pricing and fare filing errors.
- Look for ways to improve use of pricing and analysis tools.
- Participate in project planning, process updates; contribute to strategic planning.
- Assist in the administration of Staff Travel requests.
Minimum Skills & Qualifications
- Third level qualification in mathematics or similar.
- Minimum 1 years of experience in airline pricing and/or yield management.
- Experience with Navitaire, SkyFare/SkySpeed preferred.
- Experience with fares management software such as Sabre AVFM or SITA Airfare Insight preferred.
- Strong attention to detail.
- Excellent problem solving and analytical skills with ability to deliver clear reports evaluating performance.
- Very strong knowledge of Excel with ability to translate analysis into actions.
Preferred Experience and Qualifications
- Understanding of pricing and yield management theory and practices.
- Demonstrated analytical ability in prior role(s).
- Entrepreneurial attitude, willingness to take ownership and drive for results.
- Skill in distilling relevant facts from large data sets.
- Ability to identify root causes and synthesize responses.
- Capacity to multitask and prioritise among several responsibilities.