The Marketing Campaign Specialist will help generate revenue by ensuring we achieve success through distinctive and cost-effective marketing across all channels. You will be responsible for creating a buzz around what we do, securing media coverage and managing the reputation of our brand and the brand of our partners. This is a hands-on role for an individual with a proven track-record of delivering innovative, high impact marketing communications strategies and campaigns, that boost traffic and conversion rates.
Drive commercially viable and profitable solutions, often on tight budgets, that will deliver high percentage sales growth and ROI.
Work closely with the Head of Commercial in developing the annual marketing plan.
Determine efficient and effective channels for delivering the message to respective audiences.
Optimise communication strategies and leverage opportunities.
Act as an ambassador and guardian or the Emerald Airlines brand.
Measure and report on the outcomes and effectiveness of all activities to relevant internal and external stakeholders.
Active and compliant financial management of assigned budget with strong attention to value for money.
Manage and develop our SEO strategy and company website.
Manage and develop our Social Media platforms.
Creation of press releases and responses to media queries.
Proactively seeking new and innovative ways to engage the target audiences.
Copywriting of marketing and communication materials.
Assist in the organising of promotional events
Third-level degree in Marketing, Communications, Business, Advertising, or a related field. Minimum 2 years of experience in digital marketing, campaign management, or related roles.
Proven experience managing end-to-end multi-channel campaigns (email, social, paid search, display, etc.).
Proficiency with digital advertising platforms: Google Ads, Meta Ads, LinkedIn Ads, etc.
Good understanding of digital marketing and key metrics.
The ability to multitask and prioritise is essential.
Aviation or tourism marketing experience with photography skills, Photoshop, Adobe, Canva experience is preferred.
Excellent attention to detail.
Strong project management and organizational skills
Excellent communication and copywriting abilities.
Analytical mindset and ability to interpret campaign metrics.
Creativity in developing campaign concepts and messaging.
Detail-oriented with strong quality-control habits.
Experience using website CMS such as WordPress would be an advantage.
Digital marketing skills including SEO, AdWords, display, PPC, email and social media marketing as well as the ability to set up digital analytic tools and reporting are also required.
At Emerald Airlines, we are committed to creating a diverse and inclusive work environment where people are valued for their skills, experiences, and unique perspectives. Integrated into our core values is our commitment to diversity and inclusion. We believe that a diverse workforce is central to our success. We’re friends, we’re teammates, we’re collaborators, we’re all hands on deck.
